# Chapter 7: Analytics and Leads

> How to see who visits your sites, where they come from, and which forms they completed. How to manage your leads.

---

## 7.1 Analytics Overview

Go to **Analytics** in the sidebar.

```
+----------------------------------------------------------+
|  ANALYTICS                              [Last 30 days]    |
+----------------------------------------------------------+
|  ┌─────────────┐ ┌─────────────┐ ┌─────────────┐         |
|  │  4,521      │ │  1,203      │ │    47       │         |
|  │ Page Views  │ │ Unique Vis. │ │ Form Subm.  │         |
|  └─────────────┘ └─────────────┘ └─────────────┘         |
|                                                           |
|  [Bar chart: views per day]                                |
|                                                           |
|  TOP PAGES                              RECENT            |
|  /home          2,100 views              2 min ago         |
|  /services      1,340 views              5 min ago         |
|  /about           892 views              12 min ago       |
|  /contact         189 views              1 hour ago       |
+----------------------------------------------------------+
```

> **Dashboard with metrics:** `![PageGenius Dashboard](/help/screenshots/dashboard-mockup.png)`

### Main stats

| Stat | What it counts | Source |
|------|---------------|--------|
| **Page Views** | Every time someone loads a published page | `ActivityLog` type `pageview` |
| **Unique Visitors** | Distinct people (based on IP + User-Agent) | Dedup in `ActivityLog` |
| **Form Submissions** | Completed contact forms | `ActivityLog` type `submission` |

### Filter by project

If you have multiple projects, you can filter analytics by specific project.

---

## 7.2 Page Views

- Counted every time someone visits a published page
- Includes visits from mobile, desktop, and tablet
- Doesn't include bot visits (Googlebot, etc.)
- Updates in real-time (with a 5-minute delay)

### Difference from Google Analytics

| Feature | PageGenius Analytics | Google Analytics |
|---------|---------------------|------------------|
| Setup | Automatic (zero config) | Requires installing code |
| Data | Page views, submissions, top pages | All of the above + demographics, behavior |
| Privacy | No tracking cookies | Uses cookies (requires GDPR banner) |

**If you need advanced data:** Connect Google Analytics 4 via the **Custom Code** widget.

---

## 7.3 Leads (Submissions)

Go to **Leads** in the sidebar.

### What is a Lead

A person who completed a contact form on one of your sites.

```
+----------------------------------------------------------+
|  LEADS                                      [Export]      |
+----------------------------------------------------------+
|  [Search...]  [Filter by project ▼]                       |
|                                                           |
|  Name          Email           Project     Date           |
|  ─────────────────────────────────────────────────────    |
|  John Doe      john@email.com  Auto Shop   Today 10:23   |
|  Jane Smith    jane@g.com      Dental      Yesterday 4:45 |
|  Carlos Ruiz   carlos@r.com    Roofing     06/02 9:12     |
|  ...                                                      |
+----------------------------------------------------------+
```

### Information per lead

| Field | What it is |
|-------|-----------|
| **Name** | What they wrote in the "Name" field |
| **Email** | Email address |
| **Phone** | If the form asked for it |
| **Message** | Free text from the form |
| **Project** | Which site they completed the form on |
| **Page** | Which URL they were on (e.g., /contact) |
| **Date** | When it was sent |
| **IP** | IP address (for approximate geolocation) |

### Email notifications

Every time someone completes a form:
1. It's saved in the Leads table
2. An email is sent to the address configured in **Settings** → **Notification Email**
3. (Optional) A webhook is fired to n8n or Zapier

### Export leads

Click **"Export"** to download a CSV with all filtered leads.

CSV format:
```csv
name,email,phone,message,project,page,createdAt
John Doe,john@email.com,305-123-4567,Need a quote,Auto Shop,contact,2026-06-04T10:23:00Z
```

---

## 7.4 Plan Limits

| Feature | Free | Pro | Agency |
|---------|------|-----|--------|
| Analytics | Basic (views only) | Full | Full |
| Leads storage | 30 days | Unlimited | Unlimited |
| Export leads | No | Yes | Yes |
| Lead webhooks | No | Yes | Yes |

---

## 7.5 Analytics Problems and Solutions

### "My stats are at 0"
- **Cause:** You don't have published sites, or nobody visited them yet.
- **Solution:** Publish a site and share the URL. Stats appear within 24h.

### "Leads don't arrive by email"
- **Cause:**
  - Notification email is not configured
  - Email going to spam
  - Sender is blocked
- **Solution:**
  1. Configure your email in **Settings** → **Notification Email**
  2. Check spam/promotions
  3. Search for "PageGenius" in your email

### "I want to receive leads on WhatsApp"
- **Cause:** PageGenius doesn't send WhatsApp directly.
- **Solution:** Configure a webhook to n8n/Zapier that receives the lead and sends it via WhatsApp Business API.

### "Leads appear duplicated"
- **Cause:** Someone submitted the form twice.
- **Solution:** PageGenius doesn't automatically deduplicate. Filter by email in the Leads table.

### "I want to see which city my visitors are from"
- **Cause:** PageGenius doesn't show detailed geolocation.
- **Solution:** Connect Google Analytics 4 via **Custom Code** for demographic data.

---

## Chapter 7 Summary

| Task | Where | Result |
|------|-------|--------|
| View statistics | Analytics | Page views, visitors, submissions |
| View leads | Leads | Table with name, email, message |
| Export leads | Leads → Export | CSV file |
| Configure notifications | Settings → Email | Automatic email per lead |

---

**Next chapter:** [Chapter 8: Team and Billing](17h-en-team-billing.md)